The following presentation describes the Big Data landscape for marketing technology, introducing several applications, and describing the three key aspects a media agency must focus on when dealing with Big Data analysis applications.
Friday, 7 June 2013
Big Data and Marketing Technology. Challenges and Case Studies for Media Agencies
Big Data represent an opportunity for organizations with data analysis needs. Companies need to prepare a number of functions to address the Big Data Challenge.
The following presentation describes the Big Data landscape for marketing technology, introducing several applications, and describing the three key aspects a media agency must focus on when dealing with Big Data analysis applications.
The following presentation describes the Big Data landscape for marketing technology, introducing several applications, and describing the three key aspects a media agency must focus on when dealing with Big Data analysis applications.
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